Tools for Mobile Growth

Small tools I built from real mobile growth work. Use them to make better decisions faster.

NEW $69

Apple Search Ads Audit

Upload your ASA export, get an instant expert audit. Find wasted spend, get prioritized actions, and download a complete report (PDF + Excel) in 5 minutes.

  • Free preview
  • Results in 5 min
  • PDF + Excel report
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Free Tools

ASA Budget Calculator

Live

Calculate your ideal Apple Search Ads budget based on real benchmark data. Get CPI estimates, recommended daily spend, and break-even analysis.

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A/B Test Duration Calculator

Live

Find out how long to run your App Store experiments for statistically significant results.

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Subscription LTV Calculator

Live

Calculate your subscription app's lifetime value, net LTV after fees, and maximum CPA for profitable acquisition.

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Paywall Benchmark Checker

Live

Compare your trial start and conversion rates against real industry benchmarks for your category.

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Free Resources

ASA Campaign Audit Checklist

FREE PDF

The same 30-point checklist I use with clients. Find budget leaks, fix conversion issues, and optimize your Apple Search Ads campaigns.

Download free →

Related Reading

What's a Good CPI for Apple Search Ads?

CPI benchmarks to pair with your budget calculations.

What's a Good TTR for Apple Search Ads?

TTR benchmarks by campaign type from 500+ audits.

App Store Conversion Rate Benchmarks

How your conversion rates compare by category.

ASO Fundamentals Guide

The practical guide to app store optimization in 2026.

Got a tool idea?

I build these based on real problems I see in mobile growth work. If there's a calculation or analysis you wish existed, let me know.

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