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Subscription LTV Calculator
Know your user lifetime value to make smarter acquisition decisions. Calculates LTV separately for monthly and annual cohorts, then blends them.
💰 Subscription Settings
$
$
Equivalent to $6.67/mo (33% discount)
All monthly All annual
%
% of installs that become paying subscribers
%
% of monthly subscribers who cancel per month
%
% of annual subscribers who renew each year (industry avg: 50-60%)
✅ Verify the Math
🎚️ What-If Analysis
🎯 LTV per Install
$0.00
Gross LTV
$0.00
Net LTV (after fees)
Monthly Cohort LTV
$0.00
per install
Annual Cohort LTV
$0.00
per install
$0.00
30-Day
$0.00
90-Day
$0.00
365-Day
📊 Key Metrics
Monthly Sub Lifespan -
Annual Sub Avg Years -
Effective Platform Fee -
Target CPA (3:1 LTV:CAC) -
Max CPA (break-even) -
📈 LTV Accumulation
Compare scenario
Current
Optimized (5% churn)
-
See impact of reducing monthly subscriber churn
📄
Get Your LTV Report
Download a PDF with your results, benchmarks, and personalized recommendations.
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Book a Discovery CallCalculates monthly and annual cohorts separately, then blends by adoption rate.
Platform fees: 30% year 1, 15% year 2+ (Apple/Google small business rates may differ)