Legal

Privacy Policy

Last updated: 27 June 2026

Key Metrics 4 Ltd ("we", "us", or "our") operates the website growthbykev.com (the "Site"). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal data when you use the Site, and sets out your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

For the purposes of applicable data protection law, the data controller is Key Metrics 4 Ltd, a company registered in England and Wales with its registered office in London. If you have any questions about this policy or how we handle your personal data, you can contact us at hello@growthbykev.com.

2. Information we collect

We may collect and process the following categories of personal data:

  • Usage data. Information about how you access and use the Site, collected automatically through cookies and similar technologies. This may include the pages you view, the links and buttons you interact with, your approximate location, and details of the device and browser you use. This data is collected in aggregate and is not ordinarily used to identify you.
  • Contact data. Your email address, where you voluntarily provide it to subscribe to our newsletter or to request a resource made available on the Site.
  • Correspondence. The contents of any communications you send to us, together with our replies.

We do not knowingly collect special category data, and we do not process payments through the Site.

3. How we use your information

We use your personal data for the following purposes:

  • to operate, maintain, and improve the Site and its content;
  • to send you our newsletter and deliver the resources you have requested;
  • to respond to your enquiries and correspond with you; and
  • to comply with our legal and regulatory obligations.

4. Lawful bases for processing

We rely on the following lawful bases under the UK GDPR:

  • Consent, for the use of non-essential cookies and for sending you marketing communications. You may withdraw your consent at any time.
  • Legitimate interests, for the aggregated measurement and improvement of the Site and for responding to enquiries you send us, where those interests are not overridden by your rights and freedoms.
  • Legal obligation, where we are required to process your data to comply with applicable law.

5. Cookies

The Site uses cookies and similar technologies, including cookies set by a third-party analytics service, to understand how the Site is used. You can manage or disable cookies through your browser settings. Restricting cookies may affect certain functionality of the Site.

6. Disclosure of your information

We do not sell your personal data. We share it only with trusted third parties who process it on our behalf and under contract, in the following categories:

  • a web analytics provider, which helps us measure how the Site is used;
  • an email and newsletter platform, which we use to manage subscriptions and send communications; and
  • a website hosting provider, which hosts the Site and maintains standard server logs.

These providers act as our processors and are permitted to use your data only as necessary to provide their services to us. We may also disclose your data where we are required to do so by law or where necessary to protect our legal rights.

7. Data retention

We retain your email address for as long as you remain subscribed or until you ask us to delete it. Usage data collected through analytics is retained in accordance with the retention settings of our analytics provider. Correspondence is retained only for as long as necessary to deal with your enquiry.

8. International transfers

Some of our processors are located outside the United Kingdom, including in the United States. Where personal data is transferred internationally, we ensure that appropriate safeguards are in place as required by the UK GDPR, such as the International Data Transfer Agreement or transfers to jurisdictions covered by UK adequacy regulations.

9. Your rights

Under the UK GDPR, you have the right to:

  • access the personal data we hold about you;
  • request the correction of inaccurate data;
  • request the erasure of your data;
  • object to, or request the restriction of, our processing of your data;
  • request the portability of your data; and
  • withdraw your consent at any time, where processing is based on consent.

To exercise any of these rights, please contact us at hello@growthbykev.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority, at ico.org.uk.

10. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the date above will be revised accordingly. We encourage you to review this policy periodically.

11. Contact us

If you have any questions about this Privacy Policy or our handling of your personal data, please contact Key Metrics 4 Ltd at hello@growthbykev.com.