Mobile Growth Tools
Built from real campaigns.
Not theory.
Free calculators, audit tools, and resources for app growth teams. From someone who's run 500+ campaigns across 60+ apps.
500+ Campaigns
60+ Apps optimized
10+ Years in mobile
Free Tools
The Sandbox
01
ASA Budget Calculator
Calculate your ideal Apple Search Ads spend based on real benchmark data.
Try it free 02Subscription LTV Calculator
Compute lifetime value, net LTV after fees, and maximum CPA for profitable UA.
Try it free 03Paywall Benchmark Checker
Compare your trial and conversion rates against real industry benchmarks.
Try it freeFrom the Blog
Latest thinking
Apple Ads
Apple Search Ads Campaign Structure: My Build Method Is Now an Open-Source AI Skill
10 min read App Store OptimizationKeyword Categorization for ASO and Apple Ads: My 3D Framework Is Now an Open-Source AI Skill
9 min read Google Play Store OptimizationHow I Built an Autonomous Google Play Description Loop
8 min readNewsletter
Weekly mobile growth insights
What I'm seeing inside real app growth work - before it becomes common advice.
Subscribe