ASA Campaign Audit Checklist
The same 30-point checklist I use with paying clients. Find wasted spend, fix conversion leaks, and optimize your Apple Search Ads campaigns in under an hour.
30-Point Audit Across 6 Categories
Account Structure
Keyword Strategy
Bid Optimization
Creative Assets
Conversion Tracking
Performance Analysis
What you'll discover
Budget leaks
Where your ad spend is going to waste
Targeting gaps
Keywords you're missing and ones you shouldn't bid on
Tracking issues
Conversion events that aren't firing properly
Quick wins
Fixes that can improve ROAS this week
Get your free checklist
Enter your email to download instantly.
No spam. Unsubscribe anytime.
You already have access.
Download PDF"This checklist helped us find $2K/month in wasted spend. The keyword audit section alone was worth it."
Product Marketing Manager
Fitness App, $50K/mo ASA spend
Frequently asked questions
How long does the audit take?
Most marketers complete the full 30-point audit in 45-60 minutes. You can also do it in sections over a few days.
Do I need any special tools?
Just access to your Apple Search Ads account. The checklist works with the standard ASA dashboard.
Is this for Basic or Advanced campaigns?
Most valuable for Advanced campaigns where you have full control over keywords, bids, and creative assets.
What if I need help implementing the fixes?
The checklist includes action items for each audit point. For hands-on analysis, try the ASA Audit tool.