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ASA Campaign Audit Checklist

The same 30-point checklist I use with paying clients. Find wasted spend, fix conversion leaks, and optimize your Apple Search Ads campaigns in under an hour.

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30-Point Audit

6 Critical Categories

Account Structure
Keyword Strategy
Bid Optimization
Creative Assets
Conversion Tracking
Performance Analysis

What You'll Discover:

  • 💰 Budget leaks — where your ad spend is going to waste
  • 🎯 Targeting gaps — keywords you're missing and ones you shouldn't be bidding on
  • 📊 Tracking issues — conversion events that aren't firing properly
  • Quick wins — fixes that can improve ROAS this week
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"This checklist helped us find $2K/month in wasted spend. The keyword audit section alone was worth it."

PM

Product Marketing Manager

Fitness App, $50K/mo ASA spend

Frequently Asked Questions

How long does the audit take?

Most marketers complete the full 30-point audit in 45-60 minutes. You can also do it in sections over a few days.

Do I need any special tools?

Just access to your Apple Search Ads account. The checklist works with the standard ASA dashboard — no third-party tools required.

Is this for Basic or Advanced campaigns?

The checklist covers both, but is most valuable for Advanced campaigns where you have full control over keywords, bids, and creative assets.

What if I need help implementing the fixes?

The checklist includes action items for each audit point. If you need hands-on help, check out my ASA consulting services.