I design mobile growth systems teams can actually operate.

I Diagnose Systems, Not Symptoms

Your downloads didn't drop because of one bad keyword. There's a handoff problem. A blind spot. A conflict between teams that nobody noticed.

I find it. Then I design the fix.

Uncomfortable Truths, Zero Drama

I'll tell you what's actually broken. Not what you want to hear. Not softened to protect egos.

If something's working, I won't invent problems to sell more work.

I Build Clarity, Not Dependency

You don't hire me to run your campaigns. You hire me to design systems your team can operate without me.

The goal: You should understand your own data better than before we started.

How I Think

Most teams look at channels.

I look at how acquisition, store conversion, and monetization connect.

When those don't connect, numbers stop making sense.

That's where I work.