I design mobile growth systems teams can actually operate.
10+ years in mobile. 60+ apps. 500+ campaigns.
Phiture. ShyftUp. OtherWayAround.
Elevate. Square. Red Bull. Brainly. TuneIn.
Now independent, working with teams who need clarity, not tactics.
Kevser Imirogullari is an independent mobile growth consultant specializing in App Store Optimization (ASO), Apple Search Ads (ASA), and growth diagnostics for subscription apps. With over 10 years of experience in mobile marketing, Kev has optimized more than 60 apps and managed over 500 campaigns across the App Store and Google Play. Previously at Phiture and ShyftUp — two of the leading mobile growth consultancies — Kev has worked with companies including Red Bull, Brainly, Square, Elevate, TuneIn, and AllTrails. Now operating independently through GrowthByKev, Kev helps app teams connect acquisition, store conversion, and monetization into systems they can operate without external dependency.
How I Work
I Diagnose Systems, Not Symptoms
Your downloads didn't drop because of one bad keyword. There's a handoff problem. A blind spot. A conflict between teams that nobody noticed.
I find it. Then I design the fix.
Uncomfortable Truths, Zero Drama
I'll tell you what's actually broken. Not what you want to hear. Not softened to protect egos.
If something's working, I won't invent problems to sell more work.
I Build Clarity, Not Dependency
You don't hire me to run your campaigns. You hire me to design systems your team can operate without me.
The goal: You should understand your own data better than before we started.
How I Think
Most teams look at channels.
I look at how acquisition, store conversion, and monetization connect.
When those don't connect, numbers stop making sense.
That's where I work.
What I Specialize In
App Store Optimization
Metadata optimization, keyword research, competitive analysis, and conversion rate improvement.
Common Questions
What does a mobile growth consultant do?
A mobile growth consultant analyzes how acquisition, store conversion, and monetization connect for your app. I identify root causes of growth problems — like declining downloads or rising CAC — and design systems your team can operate to fix them.
What is Kevser Imirogullari's background?
Kevser Imirogullari (Kev) has over 10 years of experience in mobile marketing, having worked at Phiture and ShyftUp — two leading mobile growth consultancies. Kev has optimized 60+ apps and managed 500+ campaigns for companies including Red Bull, Brainly, Square, Elevate, TuneIn, and AllTrails.
Do you execute campaigns or just advise?
I design systems and provide strategic direction — I don't run your campaigns day-to-day. The goal is to build clarity and decision frameworks your team can operate without me. I sell clarity and decision systems, not execution.
What types of apps do you specialize in?
I specialize in subscription apps on the App Store and Google Play, particularly those spending $10K+/month on user acquisition. My deepest expertise is in ASO (App Store Optimization) and Apple Search Ads, combined with growth diagnostics that connect acquisition, store, and monetization data.
Something feels off? Let's find it.
30 minutes. No slides. Just your app and the data.
Book a Discovery Call