Metadata Compound Phrase Generator
Your iOS metadata is a phrase-generating machine. See every combination Apple can create from your Title, Subtitle, and Keyword Field.
Metadata Hygiene Report
Total Terms
-
Compounds
-
Duplicates
-
Dead Weight
-
Character Utilization
Duplicate Terms Found
These terms appear in multiple fields, either as exact matches or as singular/plural variants. Apple indexes both forms automatically, so having both "cartoon" and "cartoons" wastes characters. Keep the singular form and remove the duplicate.
Keyword Field Issues
Dead Weight Terms
These terms don't create any useful compound phrases with other terms in your metadata. Consider replacing them with terms that compound better.
Royal Word Family
The top 3 metadata terms that appear in the most keywords you're tracking. These are your highest-density terms and should be prioritized in your Title or Subtitle for maximum indexing weight.
Tip: If any of these terms are buried in your Keyword Field, consider moving them to your Title or Subtitle where they carry more weight.
Compound Phrases
Every 2-word and 3-word combination Apple can generate from your metadata
Tracked Compounds In your keyword list
Hidden Opportunities You may be indexed for these but aren't tracking them
Your metadata can generate these compound phrases, but they're not in your tracked keyword list. Add them to your tracking tool to see if you're ranking.
| Compound Phrase | Source Fields | Tracking |
|---|
Download your results as PDF
Includes compounds, duplicates, and hidden opportunities
Need a system for choosing which keywords to put in your metadata?
How Compound Phrases Work
Apple Combines Terms Across Fields
Apple's search algorithm creates keyword combinations by joining terms from your Title, Subtitle, and Keyword Field. If your Subtitle contains "business" and your Keyword Field contains "small", Apple can index you for "small business" even though neither field contains the full phrase.
Why This Matters
Most developers treat the keyword field as a standalone list. They add terms in isolation without considering the compounds those terms create with words in the Title and Subtitle. This tool shows you the full picture: every phrase your metadata can generate.
Common Mistakes This Tool Catches
- Spaces after commas in the keyword field waste characters (Apple counts spaces)
- Duplicate terms between Title/Subtitle and Keyword Field are pure waste since Apple already indexes Title and Subtitle terms
- Dead weight terms that don't create useful compounds with any other term in your metadata
- Untracked compounds where your metadata is generating phrases you didn't intend and aren't monitoring
Pro Tip: The 160-Character Budget
Think of your Title (30 chars) + Subtitle (30 chars) + Keyword Field (100 chars) as a single 160-character phrase generator. Every term you add should be evaluated by the compounds it creates with terms in other fields, not in isolation.