Apple Search Ads Budget Calculator

Not sure how much to spend? Get a data-backed budget recommendation based on real benchmarks from your category.

1. What's your app category?

2. Which market are you targeting?

3. What's your LTV per paying customer?

Revenue from a single paying customer over their lifetime. For subscription apps: Monthly price × Average months retained.

4. What's your install-to-paid conversion rate?

The percentage of all installs that become paying customers. Industry average for subscription apps is 2-5%. Trial-based apps with good onboarding can hit 10%+.

5. What's your target ROAS?

Methodology: CPI benchmarks based on AppTweak 2025 data for Search Results campaigns. Actual CPIs vary based on keyword competition, ad relevance, and seasonality. Use these as directional estimates, not guarantees.

Apple Search Ads Budget Calculator

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