When the numbers stop making sense

I look at acquisition, store, and monetization together and show you what's actually happening.

Primary Offer

Growth Diagnostics

Something shifted. Downloads dropped. CAC spiked. Your team doesn't know why.

I dig into the data and find out why.

What you get:

  • Deep-dive analysis across acquisition, store, and monetization data
  • Traffic source breakdown - where you're leaking users
  • ASO + ASA handoff analysis - where the teams conflict
  • Root cause identification (not symptoms)
  • Prioritized action plan with expected impact

Best for: Apps spending $10K+/mo on UA that need to know what's actually broken.

Pattern Recognition

I've seen this pattern across dozens of apps.

The same signals. The same misreads. The same wrong fixes.

You don't need more opinions. You need pattern recognition.

Systems Design

ASO + ASA Integration

Your organic and paid teams are working against each other.

I design systems where they amplify, not cannibalize.

What you get:

  • Full ASO + ASA conflict audit
  • Keyword strategy that works for both channels
  • Custom Product Page strategy and prioritization matrix
  • Team handoff framework - who owns what, when
  • Reporting structure that shows true attribution

Best for: Teams running both organic and paid that suspect misalignment but can't see where.

The Invisible Conflict

ASO optimizes for rankings.

ASA optimizes for efficiency.

They should be sharing signals. They aren't.

I've fixed this with my own framework across 60+ apps.

Conversion

Onboarding & Paywall Strategy

You're acquiring users but losing them before they convert.

I analyze your funnel, map the event flow, and design the strategy to fix the leaks.

What you get:

  • Full onboarding flow analysis
  • Paywall positioning and timing audit
  • Event tracking gaps identification
  • Strategic recommendations (not design work)
  • A/B test roadmap with priority ranking

Best for: Subscription apps with decent traffic but poor trial-to-paid conversion.

The Conversion Leak

You're acquiring users who never make it to subscription.

The issue isn't traffic. It's what happens after install.

I identify where the drop happens and what needs to change.

Ongoing

Strategic Advisory

Monthly sessions to architect your growth system.

I bring the frameworks. You bring the decisions. Your team executes.

What you get:

  • Monthly strategy sessions (60-90 min)
  • Data review before each call
  • Decision frameworks for your specific context
  • Async access for urgent questions
  • Quarterly roadmap reviews

Best for: Companies that have a team but need strategic direction. You execute; I architect.

Fractional Head of Growth

Think of it as hiring a fractional Head of Growth.

I work with you on the decisions behind acquisition, store, and monetization while your team runs the execution.

Your team executes with clarity and direction.

How It Works

1

Discovery Call

30 minutes. You tell me what's broken. I tell you if I can fix it. No pitch.

2

Scope & Proposal

Clear deliverables. Clear timeline. Clear price.

3

Deep Work

I dig into your data. You get updates as I go.

4

Delivery

Actionable deliverables. Walkthrough call. Questions after? I'm here.

Something feels off? Let's find it.

30 minutes. No slides. Just your app and the data.

Book a Discovery Call