Mobile Growth Playbook
The complete operating system for mobile growth. Stop stitching together random tactics—get the exact framework behind $2M+ in managed UA spend.
5 Complete Modules
Everything you need, nothing you don't
Acquisition Strategy
Channel selection, budget allocation, competitive positioning
ASO Foundation
Keyword research, metadata optimization, visual assets
Apple Search Ads
Campaign structure, bidding strategies, CPP optimization
Retention & Engagement
Onboarding flows, push strategy, churn prevention
Analytics & Measurement
KPI frameworks, attribution setup, reporting dashboards
One-time purchase. Lifetime updates included.
Get the Playbook →Instant delivery via Gumroad. Duplicate to your Notion workspace in 30 seconds.
What's included:
Who This Is For
Solo Founders
Building your first mobile app and need a structured growth approach
Growth Marketers
Want a proven system to organize and scale your mobile efforts
App Teams
Need a shared operating system your whole team can use
Inside Each Module
Acquisition Strategy
Start with clarity. Map your channels, allocate budget rationally, and understand your competitive position before spending a dollar.
ASO Foundation
Organic visibility compounds. Build a metadata strategy, optimize visuals, and track keyword rankings systematically.
Apple Search Ads
Scale paid acquisition profitably. Structure campaigns for control, optimize bids for efficiency, and leverage Custom Product Pages.
Retention & Engagement
Acquisition without retention is a leaky bucket. Design onboarding that converts, push that re-engages, and triggers that prevent churn.
Analytics & Measurement
No metric, no magic. Set up proper tracking, define KPIs that matter, and build dashboards that drive decisions.
"This is the exact system I've used to grow apps from zero to 100K+ downloads, and manage over $2M in Apple Search Ads spend."
— Kev, GrowthByKev
Common Questions
How do I access it after purchase?
You'll receive a link to duplicate the Notion template to your workspace. Takes about 30 seconds.
Do I need Notion to use this?
Yes, you'll need a Notion account (free tier works fine). The template duplicates into your workspace.
Is this for iOS or Android?
Both! The framework applies to mobile growth broadly. ASA-specific content is iOS-focused, but retention and analytics modules are platform-agnostic.
What if I have questions?
Email kev@growthbykev.com. Happy to help you get set up.
Ready to systematize your mobile growth?
Stop piecing together random tactics. Get a complete framework that actually works.
Get the Playbook — $47 →One-time purchase. Instant access. Lifetime updates.