ASA Performance Audit Checklist
15-point checklist to audit your Apple Search Ads campaigns. Catch budget leaks, targeting gaps, and missed optimization opportunities in under 10 minutes.
What's Inside
Campaign Setup & Structure
Campaign types, ad group organization, budget allocation
Keyword & Targeting Health
Match types, negative keywords, impression share
Bidding & Budget Efficiency
Bid optimization, pacing issues, waste reduction
Creative Performance
Custom Product Pages, ad variations, intent alignment
Metrics & Tracking
TTR, CR, CPI benchmarks and trend analysis
Pro tip: Run this audit monthly. Most ASA accounts have 2-3 issues that cost 20%+ of budget.
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Built from real ASA campaigns with $2M+ managed spend
When to Use This Checklist
Campaign Launch
Verify setup before going live to avoid costly mistakes
Monthly Reviews
Systematic check to catch drift and new optimization opportunities
Performance Drops
Quick diagnostic when metrics suddenly decline
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